Dating back to 1998, the first Algoa FM Big Walk for Cancer started with the participation of
not more than 500 people. From this humble base, the event has grown over the years and
reached more than 13 000 participants in 2019, before the COVID-19 pandemic prevented
physical participation.

However, since the first walk, the purpose was clear. “We walked in aid of supporting cancer
related organisations and we are pleased to have positively impacted the beneficiaries over
the years. The proceeds from the Algoa FM Big Walk for cancer has fulfilled many
organisations’ needs over the last 25 years,” said Alfie Jay, Algoa FM Managing Director.
To this end, more than R2.3-million was raised in aid of cancer related causes since the
inception of the walk. Jay explained that the Algoa FM Big Walk for Cancer aims to celebrate
survivors, and honour loved ones undergoing treatment while remembering those who
succumbed to the disease. “We also strive to empower our listeners with knowledge and
understanding of the risk factors, early detection methods, and treatment options available
through various activations,” said Jay.
Last year close to 11 000 people joined the Algoa FM Big Walk for Cancer in Gqeberha,
East London and George. “We would like to see more people join the activity this year,” he

Jay said that the Algoa FM Big Walk for Cancer would not have been able to reach its
objectives if it had not been for the unwavering support from sponsors and partners. “Thank
you to ISUZU Motors South Africa, our long-time supporter who has come on board this year
as our presenting partner. I also thank the Nelson Mandela Bay municipality, MTN, aQuellé,
the Department of Sport, Recreation, Arts and Culture, the Courier Guy and Value Added
Life for your support,” said Jay.

ISUZU Motors South Africa has extended its sponsorship over a three-year period with the
release of six vehicles for the purpose of the Big Walk.
Beneficiaries of the 2023 event are Wings and Wishes and Reach for a Dream.
Inge Human, Manager at Wings and Wishes said the organisation provides transportation
support to children with life-threatening illnesses. “Many of our patients come from extreme
rural areas in the Eastern Cape and getting them to their appointments and treatment is
costly. Most treatment is only offered at Frere Hospital in East London or the Provincial
Hospital in Gqeberha, while patients often require specialised cancer treatment which is only
available at Grootte Schuur Hospital in Cape Town,” she explained.